EVERYTHING YOU MISSED THIS WEEK
words ELIANA CASA
editor MARIE-PAULINE CESARI
“All great things come to an end”, someone once said - luckily our weekly recap isn’t one of them. July is what we like to call a ‘transitional month. In between June’s whirlwind of fashion chaos and the “out-of-office” calm that August tends to bring, July feels a bit like the middle sibling: quiet, understated and often overlooked. On the surface - we might add - because behind the scenes, as usual, plenty is going on. Designers keep playing musical chairs at iconic fashion houses, and it’s always a pleasure to see more women stepping into major creative roles, as in the case of Marni. This week brought the fashion world new creative visions, campaigns, and… well, you’ll have to keep scrolling to find out!
MERYLL ROGGE IS MARNI’S NEW CREATIVE DIRECTOR
After Francesco Risso’s departure from Marni, we couldn’t help but wonder who could possibly fill the shoes — especially after he crafted such a distinctive identity for the eponymous brand. So when we heard his successor would be Belgian designer Meryll Rogge, well, it just made sense. For Rogge, it’s about rewriting Marni’s future without erasing its past. After several years working under Marc Jacobs, followed by a role as Head of Womenswear at Dries Van Noten, she launched her own label in 2020. Bold colours, sharp tailoring, and an emphasis on craftsmanship… sound familiar? Far from us to draw any comparisons, but it’s safe to say the foundations of this new house are already looking strong. And we can’t wait to see what it's gonna look like.
via YOUTUBE MERYLL ROGGE
SIMONE BELLOTTI BRINGS A NEW VISION TO JIL SANDER
Also departing recently were Jil Sander’s creative directors and power duo, Luke and Lucie Meier. For a moment, silence settled over the fashion house — until news broke that Simone Bellotti would be stepping in to take the reins. As we kept on wondering what would be the designer’s next moves, he took his time and interrupted the silence with ‘Wanderlust’, a freshly new campaign shot in the streets of Hamburg. The campaign felt more like a meditation session than the usual fashion advertising we're so used to seeing around. “A wanderlust tale happening in an everyday setting, drifting between worlds and opposites” - the brand stated on the Instagram post. With electronic beats serving as the soundtrack, this time around, Simone left us wandering in an almost vulnerable silence - while, in the distance, the clothes are speaking louder than ever.
via JIL SANDER
MARINE SERRE UNVEILS ‘ACT I: MORNING IN PARIS’ FOR FW25
Marine Serre said, “Good Morning Paris!” — and just like that, we woke up. As a continuation of her FW25 show “HEADS OR TAILS” presented in March, the designer has now unveiled the first act of a campaign set to unfold as a cinematic trilogy. ACT I: MORNING IN PARIS feels like a stylized reinterpretation of the runway — familiar, yet completely transformed. While the FW25 collection marked a new chapter for the brand, one defined by sensual and bold new silhouettes — the campaign film, directed by creative duo Julia et Vincent, captures that same energy on screen. Model Dalton doesn’t play the passive muse in this Parisian love story; she commands it, embodying a powerful, self-possessed protagonist who defies expectations. Echoing the spirit of Nouvelle Vague cinema, the film is set in the heart of Paris and reimagines the morning ritual — only here, nothing feels routine or predictable. It’s a quiet revolution, instead.
via MARINE SERRE
EMMA STONE AND HOYEON STAR IN LOUIS VUITTON FW25
Cinematic was also Louis Vuitton’s new FW25 campaign starring House-ambassodors Emma Stone and Hoyeon. Captured through the lens of Ethan James Green, the campaign unfolds at Paris’s iconic Gare du Nord. More than a backdrop, the station becomes a metaphor: this season is not about the destination, but the journey itself. The message is clear—strength lies in softness, and travel becomes a statement. At the heart of the collection is the new Express bag, a bold evolution of the iconic Speedy. Crafted in monogram leather and designed for those who carry more than just essentials, but a whole new identity.
via LOUIS VUITTON
THE 2025 EMMY NOMINATIONS ARE IN
The 2025 Emmy nominations dropped last week, and naturally, we dove into the list—popcorn in hand. Severance, one of the year’s most acclaimed series, leads the pack with nothing less than 27 nominations. The Bear continues its winning streak, with Jeremy Allen White rightfully earning a nod. Breaking boundaries, genre-blurring newcomer The Studio made its own appearance by securing nominations in both the Drama and Comedy categories. Unsurprisingly, standout performances from Pedro Pascal, Bella Ramsey, and Quinta Brunson also earned recognition. And then there’s The Penguin, acclaiming its place as Gotham’s newest breakout success.
THEO JAMES FRONTS CHURCH’S FW25 CAMPAIGN
Church has given us yet another reason to fall for Theo James - our Issue 10 cover star— and classic British style. In the FW25 campaign, the actor steps into what feels like a royal mansion, moving through the space with effortless charm. He plays pool, waters the garden, and wanders with quiet confidence—always in the brand’s signature Oxfords, boots, and monk straps. The styling is uncomplicated, just like Theo - a man, timeless shoes, and a life lived at ease.
‘VIRGIL ABLOH: THE CODES’ OPENS DURING PFW
A new exhibition is coming to Paris, and this one feels more emotional than ever. Virgil Abloh: The Codes will unveil like a sweeping tribute to the late, visionary designer, which will open on September 30, 2025, on what would have been his 45th birthday, at the historic Grand Palais. Produced by the Virgil Abloh Archive, the exhibition will bring together over 1,000 pieces spanning his influential work in fashion, architecture, music, and industrial design. From Off-White to Louis Vuitton, from album covers to furniture, the show is an expansive look at the codes he redefined and the boundaries he continually broke. Running through October 10 during Paris Fashion Week, the exhibit isn’t just a retrospective—it’s a celebration of legacy, innovation, and the cultural shifts he helped ignite. As Virgil once said, everything he did was "for the 17-year-old version of himself”, and in many ways, this exhibition is for all of us, and our older versions of ourselves.
