SAINT LAURENT’S MEN WINTER 25 CAMPAIGN BY ANTHONY VACCARELLO

For Saint Laurent’s Winter 2025 menswear collection, Anthony Vaccarello enlists photographer and filmmaker Glen Luchford to craft a cinematic campaign that explores the interplay between youthful urgency and mature introspection. Featuring Aaron Taylor-Johnson and Christopher Walken, the visual narrative imagines an unspoken dialogue between generations, one driven by reckless energy, the other grounded in the quiet depth of experience. The result is a powerful contrast, charged with tension and intimacy.

Taylor-Johnson’s portrayal evokes the raw sensuality of Yves Saint Laurent’s iconic 1970s imagery, while Walken offers a grounded counterbalance with his understated yet magnetic presence. Each moment, rendered in moody black-and-white, brings us back to the 1980s aesthetics and carries echoes of Robert Mapplethorpe’s legendary work for the house in 1983. Luchford channels Mapplethorpe’s cool eroticism and classical composition, using visual tension between softness and structure, rebellion and restraint, strength and fragility, to define the tone of the campaign. The images convey an elegance that is unmistakably Saint Laurent.

The campaign includes a short film in which Taylor-Johnson moves through a spectrum of emotion, from torment to desire and finally release, his performance layered with sensuality and vulnerability. Despite the melancholic atmosphere, moments of levity and warmth cut through, hinting at transformation and resilience. A second video focuses on Walken, capturing his shift from enigmatic intensity to serene contentment, revealing the layers of humanity behind the stoic facade. Together, these portraits present a study in contrast, identity, and allure.