SAINT LAURENT’S NEW SUMMER COLLECTION: “SHADES OF SUMMER”

words by NATALIE GAL

Saint Laurent has masterfully transported us back to the effortless glamour of 1970s France. Picture this: your bag holds just a towel, a pack of cigarettes, perhaps a silk hairscarf, and a swimsuit – if you even decide to wear one! It's about a look that's truly simple, human, and wonderfully light, completely free of fuss. There’s a sun-kissed, salty hair, sandy skin spirit of summer radiating from this collection, exactly as its name suggests.

This collection celebrates the natural human form, particularly the female body; the campaign imagery is raw, human, and naked. Comfort and style are key, elevated by the enduring trend of chunky gold jewelry. Imagine a bold gold bracelet or a chunky waist chain transforming the simplest outfit. And for that ultimate touch of chic, a vibrant red heel can instantly elevate even a classic brown swimsuit. The collection truly proves Saint Laurent’s power lies in its genius accessories and the meticulous attention to subtle, confident details.

We also spot suede – one of the big hits of 2025 – and Saint Laurent’s take on it, including a beach bag featuring a delicate logo and a gold chain. The collection is further defined by its natural tones: brown, green, black, and gold. This central color scheme appears on their classic branded scarf, new beach bags, towels, and even a surfboard!