SUMMER CAMP’ WITH MADELINE ARGY SAMSØE SAMSØE’S PRE-AUTUMN 2025 CAMPAIGN

words NIA TOPALOVA

Madeline Argy is the face of Samsøe Samsøe’s Pre-Autumn 2025 campaign 'SUMMER CAMP', which centres around the sportier side of the Pre-Autumn 2025 collection, with a spotlight on the newly introduced striped Sadover polo shirts. Styling focuses on layering: workwear jackets paired with bikini bottoms, long sleeves worn with miniskirts and shorts, and bags layered upon bags to carry everything needed for long, sun-drenched days.

The sense of summer doesn’t come just from the tent or camping gear, but from the clothing itself, which reflects the full range of summer’s rhythms. A walk in the morning chill, a football game you didn’t plan to join, a swim that happens because it’s too hot not to. It’s the kind of wardrobe that shifts with the day, made for when you’re in the city but dreaming about somewhere else.