TAG HEUER IS THE OFFICIAL TIMEKEEPER OF THE TCS NEW YORK CITY MARATHON

words by NATALIE GAL

Forty kilometres once separated Marathon from Athens — a distance an ancient Greek soldier ran through blistering heat and choking dust to deliver a single message: the war was won. He likely never imagined that his effort would echo through history, inspiring generations to push their limits and discover what they’re truly capable of.

Among all modern marathons, the TCS New York City Marathon stands out as something extraordinary. In one of the world’s greatest cities, thousands come together to test their endurance, celebrate each other’s achievements, and break personal records — both physical and mental.

As an official partner, TAG Heuer will provide the countdown clock at the TCS New York City Marathon Expo, lead vehicle timers, time displays along the course, and the iconic finish line clock. Moreover, the brand will also take part in the champion gifting. This partnership aligns perfectly with TAG Heuer’s latest campaign, “Designed to Win,” unveiled at Watches and Wonders Geneva 2025 — a message that finds its perfect stage in the heart of this legendary race.