TURNSTILE’S FRANZ LYONS LEADS GLOBAL GUESS JEANS CAMPAIGN

TURNSTILE bassist Franz Lyons has been named the new face of GUESS JEANS, fronting the brand’s latest campaign. Shot by Los Angeles-based photographer Liam MacRae, known for work with Stüssy and Stone Island, the visuals are clean, minimal, and all about Franz.

The campaign was conceived by Nicolai Marciano, Chief New Business Development Officer, and continues the brand’s mission to spotlight cultural pioneers across music, art, and fashion. Franz appears in the band’s latest video for “BIRDS,” dressed in a full GUESS look featured in the campaign. He will be touring Europe this summer, hitting major festivals including Glastonbury and Primavera. Launching globally on June 10, the campaign takes over billboards and feeds worldwide, cementing Lyons as the latest addition to GUESS JEANS’ growing lineup of cultural icons - from Brent Faiyaz to Iris Law.