A TOAST TO SUMMER: PHARRELL RETURNS FOR NEW MOËT & CHANDON RELEASE

Reuniting with his fellow LVMH partner, Pharrell Williams is collaborating once again with Moët & Chandon to release a new design for their signature Ice Impérial Champagne. Conceived as a celebration of a summer in Saint-Tropez, the campaign is an ode to beach escapades and lingering evenings on seaside terraces, all accompanied by the perfect finish touch: a crisp glass of Champagne over ice.

Following their collaborative debut in 2025, Pharrell’s vision feels deeply intertwined with the Moët brand image, making this partnership feel perfectly natural. Serving as a continuation of their first release, which was centred around birthdays and celebration, this latest drop extends itself as a toast to summer. Launching on the first of June, this new edition of the Ice Impérial appears as a symbolic ribbon-cutting for Summer 2026, coming in at the perfect time as sweltering days start closing in.

Calling back to its Saint-Tropez origins, Moët & Chandon centres this campaign in its home on the French Riviera. Champagne and summer have always gone hand-in-hand, with a glass of Ice Impérial becoming a sort of unconventional ritual for the hottest days of summer. As golden hour twinkles across ebbing waves, the new design becomes a representation of spontaneous shared moments, embodying the Moët motto: “Life is better when shared.”

Capturing the relaxed luxury of Mediterranean summer, the new design takes a more minimal approach, serving as a perfect reflection of Pharrell’s creative direction at Louis Vuitton and beyond. For the first time in Moët & Chandon's history, the Ice Impérial is stripped of its iconic white sleeve, challenging the Maison’s branding and allowing its glass bottle to experience the spotlight.