BACARDÍ AND TOP NOTCH DON’T MISS A BEAT
words by PHOEBE GIBSON-DOUGALL
Can you hear that? It’s the sound of two icons colliding to create something special, something original, and something that connects people through the power of music. It’s The Sound of Rum x 30 Years of Top Notch, an original collaboration by BACARDÍ and Top Notch to celebrate three decades of the groundbreaking Dutch record label.
image courtesy of OONA BAAS AMSTERDAM
In this collaboration, two classics from the Top Notch catalogue get a new sound, reinterpreted by the label’s artists. Legends are paired with today’s producers in a musical encounter that’s as iconic as BACARDÍ & Cola, breathing new life into summer sounds to create the ultimate winter hit.
From the Top Notch lineup, Frenna teams up with NEMS to give one of his hits a fresh new look, while Sef unites with Yung Felix to give one of his classics a contemporary sound. The Sound of Rum is the unifying force, the space where the free spirit of BACARDÍ and the musical heritage of Top Notch collide in an explosion of rhythm, energy, and creative expression.
images courtesy of OONA BAAS AMSTERDAM
The creative process is just as meaningful as the finished product, and the artists’ step-by-step journey has been documented, from the personal meaning of the tracks to the magic in the studio. The remixes will be released on Spotify in December and January, accompanied by short videos in which the Top Notch artists talk about the process of creating The Sound of Rum.
“Connecting people through music is what unites BACARDÍ and Top Notch. With this collaboration, we're not only celebrating three decades of musical creativity with The Sound of Rum, but we're also paying tribute to craftsmanship,” says Shari Hubeek, COO at Top Notch.
“For over 160 years, BACARDÍ has been about freedom and self-expression – about being completely yourself and sharing that with the world. You find that same energy in the Dutch music scene,” adds Robin de Bruijn, Brand Director BACARDÍ. “With The Sound of Rum x 30 Years of Top Notch, it becomes clear that some classics, just like BACARDÍ & Cola, never go out of style and suit every season – they simply get a new sound.”
image courtesy of OONA BAAS AMSTERDAM
