HENDRICK’S LAUNCHES A NEW GIN: ANOTHER HENDRICK’S!
You may know Hendrick’s Gin, but allow us to introduce you to its funkier, flirtier, cousin: Another Hendrick’s. It’s got a dash of peculiarity, while maintaining the signature notes than you have come to expect from the brand’s gin. Targeting those who are curious or a bit of a connoisseur, Hendrick’s invites us to rediscover the brand from a completely new perspective.
After ten years of sticking to a distinct formula of expression, times are finally catching up to Hendrick’s and they’ve decided, they are in need of a reinvention. While being unusual has always felt true to the brand’s identity, there are many different ways that this can be expressed, so strap in for this new edition.
Another Hendrick’s hosts ever-present hints of rose and cucumber, which are a staple to the Hendrick’s flavor palette. However, the difference becomes apparent with the insertion of notes of bright orange blossom and lush, silky cocoa. All of this is housed in a striking white bottle: which just feels right. It’s not your typical flavor profile, but it’s Lesley Gracie’s favourite, AKA the Master Distiller of Hendrick’s. Inspired by her love of chocolate and flowers, the gin was born in the Hendrick’s Gin Palace in Girvan, Scotland to two loving parents: cocoa notes and floral accents.
“Another Hendrick’s is almost the opposite of what we’ve done over the past 25 years. The combination of orange blossom and cocoa is delightfully unusual. I wanted to bring together two of my favorite worlds in a way that feels authentically Hendrick’s. The result is layered, lightly sweet, refreshingly uplifting—and yet entirely different.”
The new gin is a reflection of Hendrick’s lifetime motto: everything works better in sets of two. By contrasting the orange blossom and cocoa, they are extending from their original balance of rose and cucumber, creating another different, yet classic manifestation of the brand. It’s for a newer generation of gin lovers, keeping true to the brand’s core while always seeking adventure. But, you’ll have to try it yourself to see what we mean.
