SŌM NATURAL DRINK: A NEW PERSPECTIVE ON PERFORMANCE
words by TIANA DE HASETH
Rooted in Colombian botanical tradition and the science of daily performance, SŌM POWER is the first product in a premium functional elixir range. The philosophy built around SOM POWER is simple: The most powerful moments of your day are the quiet ones you choose.
all image courtesy of SŌM
SŌM reimagines your daily ritual as something intentional. It turns intention into an action. As for the brand, a state of mind is not a feeling you wait for, but a position you take.
The name draws from the ancient ritual drink Soma. It’s associated with Vedic tradition, and “State Of Mind” (SŌM) —its modern reinterpretation.
SŌM POWER, comes in a 25 ml glass ampoule designed for one simple daily ritual.
The formula exists out of Chontaduro, a palm fruit native to tropical regions of South and Central America, including Colombia, where it has a long history as a traditional source of nourishment. Drawing on this botanical heritage, SŌM aims to introduce Chontaduro to a new European audience through a contemporary, premium format.
It’s not your conventional energy drink nor generic wellness product, SŌM POWER sits in a line between performance culture, modern ritual, and premium lifestyle. The concept is designed for those who approach their daily routines with intention and see performance as more than simply doing more. It’s for people who move around all day and demand high physical performance or focus, either working, going to meetings or studying. Or maybe for someone who just wants a simple daily ritual that fits into their lifestyle.
With just one shot (25ml) daily, it supports your nervous system, gives you consistent energy, sharpens your focus, and brings you clarity. The best part is that the formula evolves with consistent use: On Day 1, your energy is activated. By Day 7, you experience cognitive clarity. By Day 14, you achieve output stability, and by Day 28, you reach a sustained performance state.
It’s best taken in the morning or before work, either chilled or at room temperature. And don’t forget to shake well before use!
The brand's full range will cover five human states: Power, Balance, Beauty, Vitality, and Core. Each will have its own dedicated product, that together forms a cohesive system for the fast paced modern living.
The SŌM Power Elixir is now available on drinksom.eu , either as a one time purchase or via subscription for a 7-day or 28-day supply.
The remaining products are scheduled to launch in 2027, expanding the brand's approach to intentional daily rituals.
