ADIDAS REIMAGINES THE WORLD CUP JERSEY AS COUTURE
editor RAZIEL MIGUEL MARTINEZ
Adidas revealed its 2026 World Cup collection in New York this week, and seeing it in person, it’s clear the brand isn’t just designing for the field anymore. They’re designing for culture.
image courtesy of ADIDAS
The presentation felt more like a gallery than a sports display. Mannequins stood in formation against floor-to-ceiling windows overlooking the city, with sunlight hitting the fabrics in a way that made every texture come alive. The craftsmanship was immediate. Every line, stitch, and color choice told a story.
The collection spans twenty two nations but feels like a global design study. Argentina’s sky blue stripes shift under light. Germany’s pattern blends precision and nostalgia. Italy’s jersey trades bold graphics for refined gold lettering. Japan’s fades from horizon to sea. Mexico’s green kit is stunning up close, with tonal patterns inspired by Aztec design and “Somos México” embroidered at the neck. Spain’s red pinstripe version feels tailored and confident, while Colombia’s yellow on yellow design radiates warmth.
The fabrics are light but structured. Lenticular logos and heat pressed details shimmer with movement, like something crafted in a couture studio. Every piece feels deliberate, functional for players but visually made for storytelling.
“Designing this roster was about honouring identity while pushing boundaries,” said Thomas Mace, VP of Design at Adidas Football. “Every jersey tells a story, blending cultural heritage with modern aesthetics.”
He’s right. What Adidas unveiled goes beyond sport. It’s a celebration of identity, craft, and the merging of two worlds where performance meets design and national pride meets modern fashion.
Available worldwide November 6 at adidas.com and select retailers.
images courtesy of ADIDAS
