INTRODUCING TAG HEUER X NEW BALANCE: PERFORMANCE IN MOTION

words by PHOEBE GIBSON-DOUGALL

In an innovative convergence of sport and engineering, Tag Heuer and New Balance have joined forces with a bold collaborative concept that combines two titans of industry. The collaboration includes two exclusive running staples—a Connected Calibre E5 watch and a FuelCell SC Elite v5 running shoe—perfect for getting you race ready.

image courtesy of TAG HEUER

In an innovative convergence of sport and engineering, TAG Heuer and New Balance have joined forces with a bold collaborative concept that combines two titans of industry. The collaboration includes two exclusive running staples—a Connected Calibre E5 watch and a FuelCell SC Elite v5 running shoe—perfect for getting you race ready.

With this latest iteration of the Connected Calibre E5, TAG Heuer elevates its vision of connected craftsmanship to a new level of technical refinement, offering a newly-updated, streamlined, and highly responsive interface—perfect for those who train with intent and purpose. The FuelCell SC Elite v5 adeptly matches the Calibre’s level of innovation by combining a soft cushion and neutral support with a durable rubber outsole that provides superior traction.

The campaign features TAG Heuer and New Balance ambassador, two-time Olympic champion and world record-holding athlete Sydney McLaughlin-Levrone, who says of the collaboration,

“Being the face of this new campaign with New Balance is exciting because I actually love

what this watch and shoe together bring to training. They are built for athletes who want to

stay accountable, trust their plan, and keep pushing for better every single day.”

Olympian-certified and built for elite performance, TAG Heuer x New Balance is a combination you can rely on to win each and every time.

image courtesy of TAG HEUER