ALO REUNITES WITH KENDALL JENNER FOR ‘LUXURY IS WELLNESS’ FALL 2025 CAMPAIGN

words DOMINIKA GŁOWACZ

ALO has once again teamed up with global icon Kendall Jenner to launch its Fall 2025 Luxury Is Wellness campaign, shot against the breathtaking landscapes of Amangiri, Utah. The visuals capture moments of stillness, strength, movement, freedom, nature, and inner peace.

Deeply involved in the creative process, Kendall Jenner drew on her connection to self-care, nature, and mindful movement. “ALO’s philosophy aligns with my lifestyle: living consciously and caring for myself, inside and out,” she said.

The campaign debuts with The Core Collection, ten timeless essentials in warm, neutral tones, handpicked by Kendall herself. Highlights include the Dreamscape Button Down, Aspire Tank, Airlift Intrigue Bra, and sustainable ALO Runner sneakers made from 70% recycled materials.

Running through October 2025 in multiple chapters, the campaign will unveil new capsules with fresh colors and signature ALO fabrics. “Kendall brings our vision to life with her calm confidence and authentic connection to our community,” said Summer Nacewicz, EVP Marketing & Creative at ALO.