GUCCI REVEALS THEIR LATEST TENNIS COLLECTION AND CAMPAIGN

Gucci turns the page on a new era in its longstanding relationship with the world of tennis, introducing the latest Gucci Tennis collection, drawing inspiration from the brand’s rich archives and its 1970s-era tennis offerings. Set against the golden glow of a tennis court and the atmospheric surroundings of an exclusive club, the campaign captures fleeting, cinematic moments.

The collection includes ready-to-wear apparel, accessories, and bags. Women’s pieces are sharp and tailored, detailed with pleats and the signature stripe. For men, retro-style polos reflect a 1970s sensibility. Accessories such as metallic aviators and headbands enhance the vintage mood, while monogrammed duffles and handbags showcase Gucci’s legacy in sport-infused design.

A highlight of the campaign is a special-edition Gucci x HEAD tennis racket. Merging form and function, it symbolizes the evolving synergy between sportswear innovation and Gucci’s iconic aesthetics.