DAKOTA JOHNSON & ALEXANDER SKARSGÅRD ARE THE NEW FACES OF VALENTINO BEAUTY
As Valentino Beauty prepares to launch the latest chapter of its ongoing fragrance story, they’ve enlisted actors Dakota Johnson and Alexander Skarsgård to be representative of this new phase. Acting as two separate yet complementary entities, these talents were chosen to embody unabashed passion and intensity in times that have become increasingly conventional — a key theme of their upcoming scent.
Already acting as the fashion ambassador for Maison Valentino, Dakota Johnson joining the Valentino Beauty family feels like a natural next step for the partnership. Her authenticity has always been celebrated by the brand— and let’s admit, the world— making her the obvious choice for this latest scent venture. From the infamous limes incident to her overall sarcastic demeanour, her personality always feels sincere, and Valentino loves her for that.
On the other hand, Alexander Skarsgård represents the free-spirited charm that mimics the brand’s constant celebration of self-expression. Despite his tendency to star in serious dramas, his character outside of his work is warm and magnetic.
“I couldn’t be happier to join Valentino Beauty for this new chapter. There’s something so compelling about the way the brand celebrates individuality, emotion, and connection shared”
Though they exist in different realms of the cinematic world, this duo finds its commonality through Valentino Beauty and their shared innate magnetism. Their dynamic is exactly what Valentino aims to imbue with its newest fragrance, in a delicate balance of intimacy and power. Valentino Beauty’s Global President, Claudia Marcocci, said “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”
