JACOB ELORDI IS CAPTURED BY ALFONSO CUARÓN IN NEW ‘BLEU DE CHANEL L’EXCLUSIF’ SHORT FILM

words by FRANCESCO PIZZUTI

Chanel keeps the streak of auteur-driven collaborations with the greatest filmmakers started with Radley Scott’s Chanel N°5 short back in 1979 and now carried on by Alfonso Cuarón. In this visually gorgeous adrenaline-filled film, Cuarón directs Jacob Elordi through tension, sensuality, and desire, evoking contemporary masculinity with a witty and flirtatious edge.

The film portrays a chase scene, a quest for possession, the perfect device to introduce the perfume like a precious prize, where desire demands physical and mental ability, where movement flows and crosses paths as two hunters move in a choreography of pursuit — the perfect device to introduce the perfume like a precious prize. and where action. Jacob Elordi is perfect for the task, handsome and slightly mischievous; Cuarón frames him in a way that feels playful, masculine but not rigid, classic Chanel but not stuck in time.

The fragrance itself deepens that shift. Created by Olivier Polge, BLEU DE CHANEL L’EXCLUSIF is described as the ultimate expression of BLEU: dense, sophisticated, and complex. Its olfactory signature moves through citrus, aromatic accords, cedar and sandalwood, with cedar-leather and cistus labdanum facets giving it warmth, mystery, and a more enveloping intensity.

Sandalwood sits at the heart of the composition, adding depth and sensuality, while the leathery, resinous notes of labdanum bring something darker and more textured. It is magnetic on the skin.

This new chapter of Chanel’s collaboration mythology, now in Cuarón’s experienced hands, feels alive. The bottle keeps the whole cinematic world in motion because BLEU DE CHANEL L’EXCLUSIF feels like a fragrance built for momentum. It does not ask for attention. It takes it.