GRACIE ABRAMS IN CHANEL’S COCO MADEMOISELLE CRUSH ABSOLU CAMPAIGN FILM

Set in a cinematic Paris, the Coco Mademoiselle Crush Absolu film begins with quiet streets, Haussmannian façades and the glow of streetlights on wet cobblestones. Chanel’s muse, Gracie Abrams, appears surrounded by layers of fabric and powder brushed over her eyes, before leaving it all behind and running freely into the night.

Bare-legged, with a boyish haircut, a white look and her dark eyes, she moves through Paris without much of a plan. She eventually finds her way into a lively Art Deco café. Her energy speads through the café, turning a group of strangers into one dancing crowd. By the end, she is standing on the gilded bar before diving back into the crowd, completely immersed in the world she has created.

The film captures the essence of Coco Mademoiselle Crush Absolu through a woman who is magnetic, instinctive and impossible to contain, with Gracie Abrams bringing that spirit to life as the new face of the fragrance.