VENDETTA: A NEW CHAPTER FOR VALENTINO BEAUTY

Valentino Beauty unveils Vendetta, its new Prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård, with a campaign directed by Romain Gavras and photographed by Inez & Vinoodh. The campaign is truly an ode to emotional intensity and connection, exploring intimacy as instinctive, magnetic and defiantly free.

Johnson and Skarsgård portray two lovers united by shared irreverence and a sense of freedom, their connection defined by desire and mutual recognition. Set between sunlit landscapes and shadowed interiors, their journey unfolds as an escape where love becomes rebellion and refuge. Shot on 35mm film, the campaign combines cinematic movement with intimate close-ups, underscored by Pet Shop Boys’ It’s a Sin.

Valentino’s signature red appears throughout, evoking passion, sensuality and anticipation. The campaign imagery extends this visual language into still form, balancing cinematic movement with sculptural composition.

Vendetta introduces two complementary fragrances. Vendetta Donna, created by Dominique Ropion with Andrew Everett, is a floral gourmand woody scent centred on tuberose, red orange nectar and sandalwood. Vendetta Uomo, by Marie Salamagne, is a woody spicy gourmand combining ginger, Italian citrus, cinnamon liquor, spices, patchouli and modern woods.

With Vendetta, Valentino Beauty opens a new chapter centred on passion, emotion and the freedom to feel deeply.