KAIA GERBER IS THE NEW FACE OR NARS

NARS Cosmetics has appointed American model and actress Kaia Gerber as its new Global Brand Ambassador. The 24-year-old will front the brand’s upcoming Afterglow Lip Balm campaign, launching in January.

image courtesy of NARS

A familiar face on the runways of Chanel, Fendi and Prada, Gerber has also maintained a long-standing creative relationship with NARS founder and Creative Director François Nars, who photographed the campaign himself. “Kaia is a true beauty — a supermodel of today who carries the spirit of another era,” Nars shared, describing the shoot as a return to the joy and energy of fashion’s original icons.

For Gerber, this collaboration feels especially personal. “NARS was the first make-up brand I ever bought,” she said, calling her new role “surreal and profoundly special.”