RABANNE ENTERS THE NIGHT WITH 1 MILLION BLACK
Surrounded by great music, Rabanne gathered us to celebrate the launch of their new fragrance, 1 Million Black, in an atmosphere perfectly matching the perfume itself. Rooted in the fantasy after dark, the fragrance brings a strong sense of discovery, transformation, and seductiveness.
images courtesy of RABANNE
The original 1 Million was born of fortune, success and excess, while its successor trades gold for black, and the spotlight for shadows. This was also the atmosphere of the Rabanne launch party, with a dress code all black, mirroring the perfume, and Oguz who kept the energy going throughout the night with his sets. Everything inside was connected to the essence of 1 Million Black: the dark aesthetic, the music and especially the cool kids who brought the space to life. We found a photo wall full of Rabanne perfumes, next to which you could even get a tooth gem, which was a quite unexpected and playful detail to the experience.
Above all, 1 Million Black celebrates a new, bold generation and its provocative spirit, inviting us to connect with the darker, more intimate side within, and explore the sides of ourselves that only come out when the sun goes down. Who you were at noon matters very little at midnight as strangers become collaborators. Dance and creativity run into each other until the unexpected starts to feel inevitable. 1 Million Black is made for exactly that hour.
images by BLAZ KOSIR
Behind the fragrance are master perfumers Christophe Raynaud and Quentin Bisch. Each chosen note represents a different persona of the night. Together, they form one identity: a burst of tropical pineapple embodies the playfulness of the soul; an overdose of vanilla captures the charm; ebony wood, deep and dense, carries the sensuality.
Rabanne has always been a rule-breaker. With 1 Million Black, it enters the night as an explorer of self, culture, and minds alike, standing for what it represents: freedom, abandon, and the right to become someone else. Under the banner Rabanne Stands for the Night, the brand commits to the artists, musicians, and creators shaping nightlife from within. After hours is where unconventional thinkers come alive, and for Rabanne, fantasy was always the point.
