MIU MIU BEAUTY HOSTED THE MIUTINE CLUB IN AMSTERDAM

editor MARIA MOTA

Miutine Club made it to Amsterdam, gathering friends of the house, talents, and creatives into SHU for an evening in honour of Miu Miu Beauty’s newest fragrance, Miutine.

The setting was intimate, curious, and filled with playful details. Games tucked into corners, strawberries displayed all around, and the sound of DJ Nianga Niang guiding the mood.

all images provided by the brand

Guests arrived layered in Miu Miu: skirts over tops, tops over dresses, an abundance of glasses that made everyone look both intellectual and hot. The usual unexpected pairings, and a touch of cheekiness, in true Miu Miu style. 
Guests arrived layered in Miu Miu: skirts over tops, tops over dresses, an abundance of glasses that made everyone look both intellectual and hot. The usual unexpected pairings, and a touch of cheekiness, in true Miu Miu style. 

And just like the fashion we adore and take inspiration from, the fragrance itself is a study in playfulness. Miutine. A mischievous Miu Miu twist on the French mutine, a rebel’s spirit. It embodies the irreverence of the Miu Miu woman: she knows the rules, mostly so she can bend them. A soft rebellion. 

The scent opens with flirty gardenia, grounded by earthy patchouli, with notes of wild strawberry and brown sugar. Sweet, sharp, impossible to ignore.

A night of rebellion, sweetness, and a fully immersive step into the playful universe of Miutine.