PRADA OPENS ITS NEW MENSWEAR BOUTIQUE IN AMSTERDAM

The Prada man is a creature of perpetual evolution, never trapped by a single archetype. He’s sophisticated and self-aware. A man that embodies modern sensibilities, who’s elegant and sensual but never boring. Grounded but adventurous, he knows the codes of traditional masculinity but he plays with them rather than obeys them.

all images courtesy of PRADA

Prada knows all too well, that its male customer is a complex being, and today the brand wants to celebrate the Prada men who come to Amsterdam by opening a new boutique at the city’s luxury shopping district at P.C. Hooftstraat. The men’s store stands nearby the newly renovated women’s boutique, and offers a full range of ready-to-wear, leather god, footwear and accessories.

Black facade and huge windows on the ground floor aren’t just an eye catcher but create a beautiful architectural juxtaposition to upper part of the building made out of the traditional Amsterdam red brick. Upon entering, the visitors find themselves in the spacious area with ready-to-wear and leather accessories, and going further inside they can discover more intimate zones dedicated to footwear, apparel and lounge areas.

The interior combines the already iconic Prada elements with some new details Black and white checkered marble floors and soft mint green walls are the backbone of Prada’s store design but in this space they are enriched with rosewood coffee tables, dark brown rugs and flush green sofas, making the space look fresh and masculine.

Ultimately, the store is a reflection of the Prada man, who is not about aspiration in the glossy sense. He’s about ideas, attitude, and a refusal to be one-dimensional.

all images courtesy of PRADA