ACNE STUDIOS REVIVES THE CAMERO BAG FOR AUTUMN/WINTER 2025

editor MAREK BARTEK

Acne Studios reintroduces the Camero bag this season, expanding the line with new sizes, textures and finishes. First launched in Spring/Summer 2025, the design takes its name from Creative Director Jonny Johansson’s own history—modelled after a bag he once used to carry a Polaroid camera and lens early in his career.

images: courtesy of ACNE STUDIOS

For Autumn/Winter 2025, the family grows with two new silhouettes: the Hotel, an oversized travel-ready style, and the Gym, a backpack interpretation. They join the original Camera and Party designs, each unisex and defined by function. Every Camero comes with a signature key charm modelled on a traditional Swedish house key, and etched with Acne Studios Stockholm 1996. The Hotel also debuts a mirrored tag, finished in silver foil.

Material experimentation is central this season. Alongside calf leather, the line now includes suede in fuchsia, sesame beige and red, as well as Corvara Foil Silver, a vegetable-tanned leather with a striking metallic sheen. Classic shades of black, chocolate, camel, white are joined by cobalt blue, teddy shearling and printed embossings.

The new campaign, photographed by Teresa Ciocia, captures the spirit of the FW25 show while spotlighting the Camero as a defining accessory for the season.

images: courtesy of ACNE STUDIOS