ARMANI UNVEILS THEIR SPECIAL DIGITAL ARCHIVE: ARMANI/ARCHIVIO

words NATALIE GAL

The house announced the official launch of ARMANI/Archivio. This initiation is a new digital platform dedicated to preserving the immense heritage when it comes to the achievements of ARMANI in fashion and design.

images courtesy of ARMANI/ARCHIVIO

The launch was on August 30th and you can now check out the archive through this link. This is a project about appriciation and celebration which we often forget to do, as we usually focus on a recent collection or a red carpet look. But at it’s core we must also consider the immense history that lies behind such a house as ARMANI.

The celebration does not consist simply of the new digital archive. Certain special looks of the brand has been preserved and are now being reissued, yes, you heard it right. After Venice, these looks will be available in seven boutiques worldwide, starting with Milan, Paris, and London and later the US and Asia.

Other moments of the celebration? For example from September 16 to 29 the windows of La Rinascente in Milan will be decorated in the colors of ARMANI/Archivio and at Milan Fashion Week there will be an exhibition showcasing 150 carefully selected Giorgio Armani at the Pinacoteca di Brera.

images courtesy of ARMANI/ARCHIVIO