ASICS AND FIDAN NOVRUZOVA LAUNCH THE NEW IT SNEAKER

editor MAREK BARTEK

ASICS and FIDAN NOVRUZOVA unite for a new chapter in the ASICS Crafts for Mind series, bringing together shared values of craftsmanship and material innovation. Known for her sculptural footwear and refined leatherwork, the Paris-based designer reimagines the GEL-CUMULUS™ 16 through her signature tactile lens, creating 100 hand-crafted pairs that bridge Japanese craft and contemporary European design.

all images courtesy of ASICS

Each pair is produced in premium leather used across NOVRUZOVA’s ready-to-wear accessories line, transforming the traditionally athletic silhouette of a sneaker into an object of design. A folded square tongue and oversized tassel, nodding to traditional shoemaking and Art Deco influences, sit atop the laces, challenging the conventions of sneaker form.

First unveiled during Paris Fashion Week with NOVRUZOVA’s Spring/Summer 2026 collection, the collaboration continues the Crafts for Mind programme, with part of proceeds benefiting the Fondation Pour la Recherche sur L’Endométriose. The limited pairs, offered in Cherry Red and Black at €260, launch exclusively on fidannovruzova.com on 31 October 2025.