LOUIS VUITTON UNVEILS ITS MEN’S SPRING/SUMMER 2026 PRE-COLLECTION CAMPAIGN

Oct 31

For its Men’s Spring/Summer 2026 Pre-Collection campaign, Louis Vuitton takes us to the British Isles. Under the creative direction of Pharrell Williams, the brand continues to shape a distinctly global menswear language. This season, the journey lands in the rolling greenery and manicured estates of the British countryside, where Friend of the House Jude Bellingham and Ambassador Callum Turner step into a world of modern pastoral refinement.

Shot by Oliver Hadlee Pearch, the campaign traces a dialogue between heritage tailoring and contemporary ease. Sharp herringbone overcoats meet slouch-hip three-piece suits, ribbed sailor-collar knits, hybrid tweed and leather jackets, and the LV Tilted sneaker — a nostalgic skate silhouette reimagined for now. There’s an effortless formality to the collection: metropolitan yet bucolic, familiar yet playfully re-cut, with silhouettes that flare and soften.

In a whimsical twist, the cast is joined by an ensemble of impeccably groomed British dogs, nodding to the country’s aristocratic lore and the House’s expanding pet accessories line of monogrammed leashes, tiny puffer jackets, and polished pet trunks.

At heart, the campaign celebrates an ideal: old-world codes re-written for a new generation, where heritage is less about tradition and more about attitude, curiosity, and freedom to reinterpret luxury.