CENTRAL CEE’S SYNA X G-SHOCK

words by VERONICA TLAPANCO SZABÓ

We can go band for band, as Central Cee would say, especially now that he’s joined forces with G-Shock and his own streetwear venture Syna for a limited release. The collaboration combines the timeless stature of the 6900 series into Syna’s street-leaning pieces, creating a watch that feels both nostalgic and new. Central Cee (or Cench, for the longtimers) has been a G-Shock ambassador since last year, and this time around he steps into a more personal role by bringing Syna directly into the core of the project.

all images courtesy of G-SHOCK

Fresh off his world tour, Cench sifted through all his memories gathered across continents, noticing how one constant always remained, the deep burgundy of his old British passports. That colour, paired with the rugged silhouette of the 6900, is what set the tone for the design. The watch carries a few suble details too, amongst them an engraved Syna logo, and, once the backlight is on, a second emblem glows from the dial.

“I’ve been wearing G-Shocks for as long as I can remember, so this collaboration felt natural. We worked on it for a long time, with a lot of creative freedom, so my personality and style could fully come through.” — Central Cee

This G-Shock x Syna collaboration traces Cench’s own journey through cities, through stages, and through his artistry. This piece was destined to be limited, as are these fleeting moments… you can now find the watch in selected stores and online via the G-Shock website. If there was ever a moment to Cee the time, it’s now!