CHANEL ANNOUNCES BIARRITZ AS ITS CRUISE 2026/27 DESTINATION

“Biarritz plays a fundamental role in the history of CHANEL, and so we are delighted that Matthieu Blazy has chosen this destination, so dear to the House, to present his first vision of the Cruise collection,” says Bruno Pavlovsky, President of CHANEL Fashion.

image courtesy of CHANEL

Biarritz was pivotal for Coco Chanel's career. In 1915, she opened her first couture house there attracting wealthy vacationers and earning the funds to establish her iconic 31 Rue Cambon Parisian headquarters. The vibrant, seaside energy of Biarritz inspired her free-spirited designs, and today, it's honoured in the fresh, zesty CHANEL PARIS-BIARRITZ fragrance from the Les Eaux de Chanel collection, capturing the spirit of this Basque resort. 

Our calendars are already marked — the Cruise show will take place on 28th April 2026, and we can’t wait to see what Blazy has up his sleeve this time!