EXCLUSIVE FIRST LOOK AT THE LATEST WOOD WOOD CAMPAIGN

editor MAREK BARTEK

Discover exclusive images of the Wood Wood’s Spring/Summer 2026 collection Ode to Street Hassle, which pays a tribute to the city and its daily rhythms. Conceived as a love letter to urban life, this season draws from Copenhagen’s overlooked details — signage, structures, and the choreography of movement — translating these observation into silhouettes, textures, and styling choices.

all images courtesy of WOOD WOOD

The wardrobe balances workwear references with softened tailoring. Slightly cropped tops are paired with voluminous trousers, while layered utility pieces and lightweight summer outerwear shape a functional yet contemporary silhouette. Washed, earthy tones form the base of the palette, punctuated by brighter accents that cut through without overpowering. Fabrics remain tactile and lived-in, reinforcing the idea of clothes shaped by use rather than display.

Campaign imagery places the collection within sun-washed streets and familiar landmarks, capturing the city in a calm, analogue register. There is almost a sense of rediscovery throughout, as if the city is being experienced for the first time again.