FKA TWIGS BLOSSOMS IN THE NEW GENTLE MONSTER CAMPAIGN

Spring has sprung at Gentle Monster, and what better way to enter the new season than with the unveiling of the 2026 Bouquet Collection. Inspired by the delicate architecture of plant stems, the collection translates organic structures into sculptural eyewear, placing nature at the centre of its framework. The launch is accompanied by a surreal campaign film co-directed by FKA twigs and Jordan Hemingway.

At the heart of the campaign is an unreleased track by FKA twigs, revealed for the first time. A dancer and performer at their core, FKA twigs move through a greenhouse where plants appear responsive to their presence. A single flower pricks them, triggering a subtle shift in the space as growth accelerates and movement takes over. The film slips briefly into a stark, choreography-led white interlude before returning to the greenhouse, closing on a note that feels vibrant, dreamy, and emotionally charged.

all images courtesy of GENTLE MONSTER

The Bouquet Collection itself continues this dialogue between softness and bold expression. Frames are defined by looping lines, tangles, and ties that echo botanical forms, balancing fluid silhouettes with intentional detailing. A standout statement frame, embellished with vibrant beadwork, pushes eyewear beyond function, turning it into something expressive, tactile, and intentionally decorative.

To extend the experience beyond the screen, Gentle Monster introduces immersive pop-up spaces across six cities. Each installation stages a moment of full bloom: towering floral sculptures in saturated hues surround a striking chrome statue, drawing visitors into a dreamlike landscape where nature, art, and design intersect.