G-STAR NAMES CHARLOTTE DE WITTE GLOBAL BRAND AMBASSADOR
Charlotte de Witte, the Belgian techno artist, producer and KNTXT founder, is officially the global face of G-STAR in a multi-year partnership, beginning with Own the Arc, a campaign marking the return of the iconic Arc jean. Charlotte has built her career through focus, discipline and independence. G-STAR has spent more than three decades challenging the conventions of denim through progressive, engineered design. Their partnership is grounded in the same instinct: to build a world of their own rather than follow an existing blueprint.
“There’s a real connection between our worlds - through music, fashion and a global audience that values individuality. It feels like a very natural partnership, and I’m excited for what’s ahead.”
Charlotte’s appointment marks a new chapter for G-STAR’s women’s collection: more feminine, fluid and refined, without losing the rawness and attitude that define G-STAR. The partnership launches with Own the Arc, Charlotte’s first global campaign for G-STAR. Centred on the return of the iconic Arc jean, the campaign connects its distinctive, engineered silhouette with the Arc de Triomphe and Charlotte’s own journey to the top.
