GET DRESSED WITH ZALANDO’S ‘25 HOLIDAY CAMPAIGN
words by PHOEBE GIBSON-DOUGALL
It’s 6:30pm on a Saturday night: you’re late to pre-drinks with your friends, your hair is still wet, and you haven’t even started your makeup. Clothes are strewn across your bedroom floor and your wardrobe is seemingly devoid of anything remotely resembling a cute outfit. Pre-event panic and despair consume you as the realisation sets in: you have nothing to wear. It’s an all-too familiar scenario, but this holiday season Zalando wants the question of “What do I wear?” to be exciting, rather than exasperating.
image courtesy of ZALANDO
For its Holiday 25 campaign, Europe’s favourite online retailer transforms seasonal wardrobe dilemmas into moments of confidence and creativity. Set against the cluttered, unfiltered backdrop of a modern family home during the holidays, Holiday ‘25 brings together humour, warmth, and style in a joyful reflection of the season. December sparkles with festive energy, January feels like a fresh reset, and both are connected by the same question: "What do I wear?"
The campaign story is brought to life through a stellar cast of European talent, each portraying a different relatable family character: Tish Weinstock is Sol, the big sister and mother figure, Thomas Meacock is the love interest, and Indira Scott sparkles as the perfect cousin. Their interactions capture the highs, lows, and hidden dramas of the holidays, with their clothing choices each reflecting a different, relatable truth.
images courtesy of ZALANDO
Each look was carefully curated by French stylist Elena Mottola, captured in the candid, character-driven photography of Rosie Marks, and brought to life in film by the Weiland Brothers, known for their warm, humorous, and cinematically layered storytelling. It’s truly a family affair!
At the centre of the campaign is the Holiday ‘25 collection, a selection of pieces that captures the essence of the season in two moods: the festive sparkle of December and the reflective reset of January. From a sense of connection, the styling celebrates family time, from festive gatherings to New Year's rituals, with tactile layers and striking details. Zalando offers inspiration for every holiday moment—there’s no pre-dinner, dressing despair here!
images courtesy of ZALANDO
