JW ANDERSON SPRING/SUMMER 2027 FEELS LIKE OBJECTS OF AFFECTION
words by FRANCESCO PIZZUTI
JW Anderson’s Spring/Summer 2027 collection just arrived, and it feels artsy in the best way: fun, playful, lived-in, yet highly curated and sophisticated. The collection, released through a lookbook shot by Heikki Kaski, grounds itself in process, craft, and crucially, the people behind those artistic practices. At a time when art and the visual world are starting to lose a sense of self, where the process behind what we consume is starting to get more and more murky, JW Anderson decided to take a clear and material approach. Through the lookbook, he spotlights the people: artists, collaborators, friends, who join to make up the visual ensemble of the collection.
all images courtesy of JW ANDERSON
Spring/Summer 2027 is all about curation; Jonathan Anderson said no to whateverisms, half-decisions; everything feels thoughtfully put together, selected, and dignified by choosing quality over quantity. This is also where JW Anderson’s new business model starts to resonate aesthetically. The brand’s move toward a more curated, direct-to-consumer, drop-led rhythm is not just a commercial strategy; it’s an artistic stance and a visual language. The idea is to move toward objects that feel specific, considered, almost found; part of an actual creative journey.
At a time when fashion is still addicted to speed, excess and the constant need of newness, Anderson moves toward a world where clothes, objects, collaborators and gestures exist within the same intimate orbit. The cast makes this clear, gathering people who belong to Anderson’s wider universe of making: art collector Ivor Braka, Japanese ceramicist Akiko Hirai, actor and model Dree Hemingway, writer and academic Dr James Fox. These are not blank bodies hired to sell; they are people with practices, histories, textures. They make the clothes feel lived with rather than merely worn.
That logic runs through the clothes. Draped evening wear is pinched into form by a single intervention. Japanese denim looks repaired, softened, almost remembered. Loose camisoles fall off the shoulder with the intimacy of something borrowed from a good friend. Boxy utilitarian jackets feel easy, practical, ready to be thrown on without ceremony. Classic JW Anderson silhouettes return, but altered through texture: fold-over trousers, twist jeans, bold shapes, Donegal wool knits embroidered with wildflowers and ferns.
The colour palette leans earthy and pastoral, interrupted by flashes of luminosity: a vibrant orange hare knit, deep greens, rugby-shirt pinks and blues. The Squirrel Clutch, with its crocheted nuts, collapsing function and play into one small object, is presented in all of its glory.
Home and garden pieces extend this new consumption modality further: Mackintosh stools, naturally dyed vintage linens, Wedgwood mugs inspired by Etruscan pottery, Irish linen tea towels screaming WOW, FAB and CHIC. JW Anderson SS27 is not just about dressing. It is about collecting, inhabiting, wanting carefully. Fashion as world-building, care, and always, fun.
