LOEWE’S FALL WINTER 2026 CAMPAIGN GOES TO THE FREEZING HIGH-ALTITUDE LANDSCAPE

Jack McCollough and Lazaro Hernandez, envision LOEWE’S 2026 fall winter collection in the freezing, snow-covered high-altitude environment of Pointe Helbronner in the Mont Blanc Massif.

Photographed by Talia Chetrit among the snowy peaks of Pointe Helbronner, LOEWE’S Fall Winter 2026 collection by McCollough and Hernandez unfolds at elevations of up to 3,470 metres. Against the blinding white snow of the Mont Blanc Massif, Chetrit gets to capture the collection’s bright colours and bold silhouettes,

The campaign headlines the brand embasaddors, Julia Garner and Lil Yachty, alongside other models such as, Nyawurh Chuol and Carin Herven. Joining them is artist Cosima von Bonin, who designed the Fall Winter 2026 show space, as well a seasonal capsule. Posing in the heavy winter environment, wearing wraparound sunglasses, storm boots mittens, coats, and parka jackets, the cast perfectly vivify the collection’s sportswear codes, leather-craft and vibrant colours.

By using cinematic photography, Chetrit also captures the capsule collection of bags in the snowy environment, alongside props that reflect the winter environment, creating that surrealistic vision Jack and Lazaro had for the campaign.

The collection Fall Winter collection is available in stores and online on August 24. More information is found on LOEWE’S website.