PULL&BEAR X MOSJ: A CREATIVE TAKEOVER AT AMSTERDAM FASHION WEEK
words DOMINIKA GLOWACZ
editor ELIANA CASA
After participating in two editions of London Fashion Week as part of the BFC Newgen project, Pull&Bear took things to Amsterdam last week for Fashion Week, this time, teaming up with local atelier MOSJ for an exciting new collaboration. On Thursday, we were invited to The Hub for a morning dedicated to creativity, connection, and community.
To mark the occasion, emerging label MOSJ crafted a limited-edition bag inspired by one of the season’s key pieces—highlighting Pull&Bear’s commitment to supporting emerging talent and local creativity. If you’ve been following along, you might remember our presence at Paris Fashion Week last January, where we celebrated a previous collection with artist Thomas Lélu.
In the same creative spirit, we were invited to make the new design our own by personalising the bags with accessories ranging from keychains and colourful letters to leftover fabrics from the collection itself. The final touch? Live Polaroids taken at the event were placed into transparent charms, turning each bag into a wearable memory.
For those unfamiliar with the brand, MOSJ is the brainchild of best friends Mayumi and Josje, the duo behind the label. The brand was born in the attic of their apartment overlooking the Rijksmuseum in Amsterdam, a space that became the creative heart of their journey. What started as a casual evening between friends quickly turned into something more: "Like all girlfriends, we spent countless nights watching Netflix, cooking Ottolenghi recipes, and sipping wine. One evening, craving a creative outlet, we grabbed Josje’s second-hand sewing machine and started experimenting. Before we knew it, MOSJ Atelier was born—right then and there."
The bags customized during the workshop will be available on both the MOSJ and The Hub websites during launch days, giving fashion lovers a chance to get their hands on truly one-of-a-kind pieces.
With this collaboration, Pull&Bear once again proves that urban style and innovation can come together to create something truly original. This project is a celebration of fashion and hands-on creativity, offering fans a chance to connect with the brand in a fresh, meaningful way.
To capture the energy of the day, photographer Chris Nesterova documented the standout looks and most inspiring moments, bringing the spirit of the collaboration to life through every frame.
