RABANNE UNVEILS JOYFUL ‘LET’S DANCE’ HOLIDAY CAMPAIGN
editor MAREK BARTEK
Rabanne enters the season with a wink, loosening the grip of classic elegance and letting it move. Julien Dossena blends ’30s finesse, ’70s sparkle, and ’90s attitude into a wardrobe that feels both elevated and unforced. The campaign has everything from the house’s iconic metallics to immaculate tailoring.
This is what happens when glamour is stripped back and reassembled: codes you recognise, rearranged with a sly sort of precision. Chain mail becomes fluid architecture, sequins behave less like decoration and more like an expression of personality. Everything moves, but nothing tries too hard. It’s those kind of pieces that slip from day to late-night without needing a costume change.