ROLEX AND THE ARTS: PRIYANKA CHOPRA JONAS JOINS THE ROLEX FAMILY

Rolex has long positioned itself as a committed patron of global culture. Through its Perpetual Arts Initiative, the brand supports disciplines ranging from architecture and literature to dance and cinema, building a network of artists and institutions dedicated to excellence. This year, Rolex expands its cinematic lineage with the announcement of Priyanka Chopra Jonas as its newest testimonee.

Joining a distinguished circle that includes figures such as Leonardo DiCaprio and Zendaya, Chopra Jonas represents a contemporary vision of global storytelling that moves fluidly between industries, continents, and audiences.

Her appointment reflects Rolex’s continued investment in cinema as both craft and cultural language. From Rolex Submariner’s appearances in mid-century films to its long-standing partnership with the Academy of Motion Picture Arts and Sciences, the House has consistently aligned itself with the art of filmmaking. Rolex’s presence at the Oscars and its support of film institutions worldwide underline a belief in cinema as a space where technical mastery can carefully meet emotional depth.

Chopra Jonas’ career across film and television, alongside her humanitarian work, echoes this impactful ethos. In welcoming her, Rolex reinforces its ongoing celebration of cinema and storytelling’s power of cultural reach.