TOM FORD PRESENTS ITS FW26/27 EYEWEAR CAMPAIGN

The Tom Ford FW 26/27 eyewear campaign, led creatively by Haider Ackermann, continues the theme of seduction introduced in the Fall/Winter 2026 show. Rather than relying on traditional glamour, the campaign focuses on individuality, authenticity, and character. Featuring Liu Wen, Paolo Grebic, and Alfredo Ramirez, among others, the campaign presents a contemporary idea of seduction based on presence, self-expression, and unapologetic individuality.

Shot against a stark white background with bright, direct lighting, the images strip away props and theatrical elements to put the models and their personalities at the centre. The campaign celebrates people who carry the marks of a deeply lived life with confidence, creating a tension between vulnerability and defiance, elegance and debauchery.

The eyewear itself reflects this attitude through ultra-slim sunglasses and optical frames, combining enveloping silhouettes, flowing geometric forms, generous volumes, and sharply defined shapes that reinterpret classic TOM FORD aesthetics.