ARMANI BEAUTY EXPANDS THE ICONIC SÌ COLLECTION WITH A NEW PARFUM

The SÌ collection has grown into one of the most recognizable signatures of the house. It is bold yet classically feminine, a play of warm vanilla against the smokiness of blackcurrant. Few faces embody that balance better than Cate Blanchett, who has become inseparable from the fragrance’s story.

Let’s dive into the history! The original scent, crafted by perfumer Julie Massé, opened with a fruity brightness touched by pear and rose damascena, then unfolded into something spicier and darker. Patchouli, musks, and even a black tea gave it depth, turning the sweetness into something more curated.

Over time, new versions have appeared, each layering on a different mood, the latest pushing Sì into a sharper, more contrasted intensity. The flacon itself has always been part of the allure: a jewel-like piece, almost like a diamond in the hand, catching the light beautifully.

Today, the collection spans three distinct interpretations, let’s see which one is which. The Eau de Parfum carries the signature chypre fruitiness of blackcurrant and rose, the original. The Intense version deepens the mood, with an amber and warmth that draws in black tea and florals. And the Parfum, the newest arrival, leans into sensuality, a leathery take, to show Sì’s darker side.

With patchouli oil from Sumatra’s Gayo mountains and vanilla sourced from Madagascar, the collection reflects the mastery of craft, the gathering of the world’s most evocative, special ingredients.