LOEWE UNVEILS THEIR FALL/WINTER CAMPAIGN

words NATALIE GAL

We’ve always been fans of Loewe, so this season’s collaboration immediately caught our attention. The house has teamed up with the Josef & Anni Albers Foundation to celebrate the power of unique materials , a partnership that feels deeply meaningful.

The Foundation itself is remarkable. The more you look into the work of Josef and Anni Albers, the more fascinating it becomes. As masters of the Bauhaus, their textiles and designs helped define an era, a vision of modern art rooted in clarity, balance, and simplicity, alongside figures like Paul Klee and Kandinsky. Their legacy is one of precision and experimentation, and no surprise Loewe inspired was that.

Shot by Arnaud Lajeunie, the campaign is simple and elegant: the clothes presented in clean, open space, with nothing to distract from the details. While unmistakably autumnal, the collection resists the expected palette of chestnut, velvet, and black. Instead, it keeps things lively, weaving in flashes of bright colour while still nodding to the season’s mood.

The cast brings the collection to life: brand ambassador and actor Jiang Qiming appears alongside Lesley Manville, Felix Kammerer, and Raffey Cassidy. Each carries a distinct story and energy, making the campaign feels like a conversation between different generations and perspectives.