SAINT LAURENT’S FALL/WINTER CAMPAIGN IS HERE WITH HAILEY BIEBER AND BILL SKARSGÅRD

words NATALIE GAL

Saint Laurent is tapping back into the golden age of the 70s for its Fall 2025 collection, delivering all the staples of the season. And the cast? Hailey Bieber, Liu Wen, Bill Skarsgård, and a roster of standout names.

Shot by Gray Sorrenti, the campaign has a smoky, sultry atmosphere that captures each talent at their best. Alongside Bieber, we see Rosé, Liu Wen, Skarsgård, Song Jia, Anok Yai, Binx Walton, Loli Bahia, Bukwop Kir, Jesse Sachet-Dufraisse, Grace Hartzel, and Pascal Thulin. Together, they embody the effortless cool that Vaccarello always channels for the house.

Fur, plaid, leather, all the essentials are here, styled in a way that makes them feel both timeless and sharp. This is a collection of perfect fall foundations, pieces you can rely on but also elevate with something bold.

I feel as though the quality radiates through the images: the shine of the leather, the softness of the fur, the textures come alive in the photographs. It’s Saint Laurent reminding us once again why it remains the go-to for modern classics.