BANG & OLUFSEN LAUNCHES BEOSOUND A1 3RD GEN

Bang & Olufsen unveils the third-generation Beosound A1, a refined version of its award-winning portable Bluetooth speaker. Designed in collaboration with Danish designer Cecilie Manz, the A1 3rd Gen blends minimalist aesthetics with powerful performance, setting a new benchmark for portable audio. CEO Kristian Teär highlights its blend of beauty, durability, and innovation.

Available in Natural Aluminium, Honey Tone, and Eucalyptus Green, the speaker features a new aluminium strap lock for added durability. Its IP67 rating ensures it's fully dustproof and waterproof, ideal for outdoor use. With the largest woofer in its class, the A1 delivers richer bass at 64dB-2dB more than its predecessor - and offers up to 24 hours of battery life. Stereo pairing is available across both 2nd and 3rd Gen models.

Equipped with Bluetooth 5.1, a three-microphone array, and fast pairing with Microsoft and Google devices, the A1 ensures seamless connectivity and crisp call quality. Designed with longevity in mind, the A1 features a modular build and is the world’s first Cradle to Cradle Certified® (Bronze Level) Bluetooth speaker. A replaceable battery, up to five years of Beocare warranty, and sustainable materials highlight Bang & Olufsen’s commitment to circular design.