“BE THE NEXT”: AARON PIERRE JOINS GLOBAL CAST FOR BOSS FW25

words NATALIE GAL

We can all feel it in the air: fall is coming. Not only a time for overpriced (and equally controversial) pumpkin spice lattes and Instagrammable scarf photos, but also the season where, arguably, fashion shines the brightest. Moreover, Boss has just announced Aaron Pierre as one of the leading faces of their new “Be the Next” Fall/Winter 2025 campaign, with an exciting global cast alongside him.

images courtesy of BOSS

Fall really is the best time for dressing: the last hot days for a breezy summer look, but also the arrival of elegant coats, crisp shirts, tailored trousers. And Boss knows how to do that better than most. The brand has always had a distinctly British spark, and Pierre, being English himself, embodies that spirit perfectly, making him a strong choice for the role. For Pierre, the campaign is “about embracing your individuality, staying committed to your vision, and striving to grow with every step.”

He’s joined by a truly global cast: Indian actor and dancer Ishaan Khatter, K-pop superstar and SEVENTEEN leader S.COUPS, tennis player Taylor Fritz and rising fashion icon Amelia Gray.

After a bold and exciting spring/summer season, we’re curious to see what’s next. If fashion has taught us anything, it’s that just when you think you’ve seen it all, the new season always brings fresh surprises. 

images courtesy of BOSS