SARAH BURTON’S FIRST GIVENCHY CAMPAIGN

words NATALIE GAL

Sarah Burton’s fabulous looks are the talk of the town as her first campaign with Givenchy makes its debut. The British designer has brought a distinctive, refreshing vision to the iconic house. Let’s take a closer look.

The collection feels modern and refined, fresh without being overstated. Burton balances classically feminine silhouettes with bolder, more experimental designs. Yet the campaign itself remains strikingly held back: minimal backdrops, no dramatic effects, Burton is letting the clothes and women take center stage.

The casting is particularly meaningful. Women of different ages and body types appear throughout, sending a powerful message. These are clothes designed by a woman for women, an understanding of our desire to sometimes feel confident and sensual, sometimes playful and quirky, and at other times strong and sharp in a beautifully tailored suit.

As Burton explains:

“The beauty of all women inspires me – including my team. I wanted to capture the brilliant women I work with amongst the cast – real moments with everyone working together.”

The result is a campaign that feels liberated, joyful, and authentic. It’s a celebration of multi-generational womanhood, fresh, full of appreciation and simply…fun. A beautiful new chapter for Givenchy.