BOTTEGA VENETA ANNOUNCES LORENZO MUSETTI AS BRAND AMBASSADOR

Italian tennis player Lorenzo Musetti is Bottega Veneta’s new Brand Ambassador! Musetti is one of the most compelling young talents in tennis, ranked No. 6 in the ATP singles rankings in 2025. Representing Italy, he won bronze in men’s singles in 2024 Paris Olympics. He reached the semifinals of both the 2024 Wimbledon Championships and the 2025 French Open, and entered the upcoming 2025 Wimbledon Championships as the seventh seed.

Celebrating 50 years of the iconic Intercciato weave, Musetti is now the face of the House’s “Craft is out Language” campaign. The campaign honours Bottega Veneta’s handcraft, while Musetti reflects on the gestures that have defined his sport and his Italian heritage.