MALFY GIN AND MISSONI REVEAL THE NEW SEASON OF THEIR COLLABORATION IN ITALIAN STYLE

Celebrating Italian style with a new, bold season of Malfy Gin and Missoni’s creative allaince, the new collaboration is inspired by the Missoni Resort Club project. The partnership connects Malfy Gin’s expertise in premium spirits with Missoni’s distinctive vision, while deep blue and ocean turquoise on the new bottle bring a fresh summery feeling we all needed.

The collaboration unfolds with a digital campaign and a full calendar of activities such as the global launch event in Forte dei Marmi, Fashion Week, Design Week, as well as curated events and retail pop ups. These experiences aim to immerse consumers in the Italian lifestyle and elevate the aperitivo taste experience around the world.