ÉTICOS INTRODUCES AN ETHICAL ALTERNATIVE IN THE BEAUTY INDUSTRY

words by NATALIE GAL

Sustainability is a hot topic in the fashion and beauty industries, but when your only morning goal is just getting out the door on time, it can feel overwhelming to know where to start. How do you actually make your routine more sustainable — without sacrificing comfort and convenience? Here’s the secret: you don’t have to.

ÉTICOS, a new Dutch brand founded by entrepreneur Rick Budel has a clear mission: to make personal care more transparent, sustainable, and effective. They have created a 100% natural, refillable deodorant that pairs sustainable practices with ethical design.

Developed over four years in collaboration with a top French lab, the formula is completely natural — and actually works perfectly. The deodorant is plastic-free, with biodegradable refills designed in a sleek, reusable case made primarily from recycled PET bottles.

Want to make your morning routine more sustainable without the stress? It’s easier than you think. Start by swapping your plastic toothbrush for one made of bamboo, a simple change with long-term impact. Bar soap or shampoo bars are great alternatives to bottled products, helping you cut down on plastic waste. Instead of disposable cotton pads, opt for reusable ones that you can wash and use again. When it comes to getting dressed, choose pieces made from natural or recycled fibers. And perhaps most importantly, buy less but buy better—invest in quality, multipurpose products that truly last.

Please remember, even small changes can have a big impact, especially when they become part of your everyday habits!