MAGNUM'S COLLABORATION WITH DESIGNER ROSALIE BOONSTRA

words by NATALIE GAL

Ice cream and couture? Yes!! It's a match made in heaven, quite literally. Designer Rosalie Boonstra brought this vision to life in a high-fashion show created in collaboration with Magnum, inspired by a utopian, heavenly fantasy.

This isn’t Magnum’s first venture into the fashion world. The brand has previously collaborated with icons such as Karl Lagerfeld (2011), Dolce & Gabbana (2014), Moschino (2017), and Iris Apfel (2019). This time, over 200 fashion enthusiasts were invited to a secret location — Forteiland Pampus — for an unforgettable runway experience.

The surprise show exceeded all expectations. "As a designer for the show with Magnum, I had the opportunity to bring my vision to life in a world where fashion, luxury and experience come together. Magnum is a brand that has inspired me for a long time – precisely because they collaborates with icons from the fashion world. The fact that they really give young talent a stage made this collaboration extra special. The creative freedom and working with a top team make this a project that I look back on with pride," shares Boonstra.

It was an intersection of two worlds of luxury — fashion and indulgence. Magnum is planning to continue exploring bold, creative expressions, and with the launch of World of Magnum in 2025, the brand signals a new direction that will define its presence in the fashion landscape for years to come. We can't wait to see what's next.