GANNI LAUNCHES NEW STORE IN AMSTERDAM

words by NATALIE GAL

Copenhagen-based fashion brand GANNI expands with a new store opening on Amsterdam’s renowned P.C. Hooftstraat. Launching on Saturday, 17th May 2025, this marks GANNI’s third location in the city.

Located at P.C. Hooftstraat 105H, the 188-square-metre boutique reflects Danish minimalism and sustainability, utilising recycled plastic and rubber. Moreover, the art installation by Paris-based artist Ana Kraš adds a striking creative touch.

The store offers the Spring/Summer 2025 collection, which features signature tailoring, bold dress silhouettes, and cult-favourite accessories like the Bou Bag and Buckle Ballerina. 

In celebration of the opening, GANNI will also offer exclusive early access to the Mini Hobo Bag, first unveiled at the Fall/Winter 2025 Paris Fashion Week. Available in five colours (including a croc-embossed edition), the bag joins a collection of store-only items, including a limited-edition Amsterdam t-shirt and keyring designed for the Dutch GANNI community.