Every launch feels like the best; until we outdo ourselves again. For the release of our 12th print issue, AURORA, we partnered with Guess Jeans to throw an unforgettable party that lit up Amsterdam’s iconic Lofi club. Powered by a perfect spring evening, a fierce lineup, and a denim-inspired cocktail menu, this edition’s celebration was pure magic.

images by DANIEL SARS

The night began in the golden hour, as the sun started setting over the Lofi’s outdoor section, where MARRØN kicked off the vibe with a vibrant, driving set. People didn’t ease into it; they got up and danced right away, riding the warm energy of the night.

images by TALIA WREDE

As daylight faded, HELENA HAUFF took control of the decks from 9:30 to 11:00 PM and electrified the crowd with her signature high-voltage selections. By then, the dance floor was packed, and the energy unstoppable.

images by REBECCA KAPENGA

At 11:00 PM, the party transitioned into Lofi’s main room where the one and only JEFF MILLS closed the night in legendary fashion. His set was nothing short of transcendental; hypnotic, powerful, and exactly the kind of set you dream about days later.

images by REBECCA KAPENGA

Fueling the vibe throughout the night was our drinks menu, exclusively curated and inspired by Guess Jeans silhouettes. Here’s how the party sipped in style:

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images by ILSOO VAN DIJK

AT THE BELVEDERE BAR:
• The Low Rise – Polish Mule with Belvedere Vodka
• The Boyfriend – Sour One with Belvedere Vodka

AT THE MATES RUM BAR:
• The Bootcut – Grapefruit Mojito with Mates White Rum
• The Slim Fit – Light’n Sunny with Mates Gold Rum & Ginger Ale
• The Relaxed – Dark’n Stormy with Mates Gold Rum & Ginger Beer

ELÁLA TEQUILA BAR:
• Élala Picante – Tequila, lime, and chili kick

STËLZ CORNER:
Seltzers in Mango, Raspberry, Peach & Passionfruit, plus ice tea lemon blends and classic twists like the Moscow Mule and Gin Tonic.